About

Meet Loni Jones

Loni Jones, REALTORĀ®, kneeling with a Highland calf in a Central Texas pasture
REALTOR® · Land + Home Specialist

Grounded in Central Texas. Focused on you.

Loni Jones leads Land & Luxury with Niche Real Estate, specializing in land and residential property throughout Gatesville, Waco and all of Central Texas.

A Central Texas native, Loni Jones has been helping buyers and sellers across the region since earning her real estate license in 2008. She specializes in land and residential property, and her deep local roots give clients an edge in a market she knows inside and out.

Loni’s understanding of how land is planned, served and developed goes well beyond the transaction. She serves on her city’s Planning and Zoning Commission and on the Board of Directors of a local water company, which gives her rare insight into zoning, utilities and development. She holds several professional designations and is also an FAA-licensed commercial drone pilot, so she can capture aerial views that show a property’s true scope.

Away from work, Loni treasures time with her family and gets out off-roading whenever she can.

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Rocking J Realty Group · Brokered by Niche Real Estate

Rocking J Realty Group logo, a Highland cow badge reading Land, Heritage, HomeNiche Real Estate logo

Texas Real Estate License #592807-SA · Niche Real Estate, TX Broker License #9013068-BB

Loni Jones
2008Licensed Since
8+Central Texas Counties
65Client Reviews · Zillow, Realtor.com & Google
6Designations & Certifications
Service Area

Serving all of Central Texas.

Based in Gatesville & Waco, Loni represents land and residential property across the region, including:

How Loni Works

A thoughtful process, start to finish.

  • Know the landSurveys, utilities, access, restrictions and easements reviewed up front—no surprises at closing.
  • Market it rightProfessional photography, aerials and syndication across MLS and commercial platforms such as Crexi.
  • Close with careCoordination with title, surveyors and lenders so every detail is handled.
  • Client Stories

    In their own words.

    ★★★★★
    “Loni is a great realtor. She did an excellent job helping me find and evaluate properties taking the time to explain tradeoffs, how to spot key details, and develop a good negotiating strategy. Her level of patience and support was far above expectations. …”
    Daniel RoseGoogle · 2026
    Recommendation
    “Loni is very professional! She is great to work with and pays attention to every detail! She found exactly what we were looking for. If we were going to buy land again we will be using her again!”
    Sabrina KellyRealtor.com recommendation · 2022
    ★★★★★
    “If you are looking for a hardworking and responsive realtor, Loni Jones, is the one for you. She went above and beyond to sell our house. … Her advertising and photography were top notch. … I can't say enough about her professionalism and work ethics.”
    AP · Seller, GatesvilleRealtor.com · Dec 2024
    ★★★★★
    “Listen, I can’t tell you how much I appreciate Loni. She is top notch all around. … If I could give you a hundred stars, I would.”
    Adam · Seller, China SpringRealtor.com · May 2024
    ★★★★★
    “The BEST, easiest and most stream-lined process of purchasing my first home that I could have ever expected. Loni was definitely on my side and helped guide us every single step of the way. … We will definitely use her for any and every other home or land purchase in Texas!”
    Clarisa KruegerGoogle
    ★★★★★
    “Loni is very knowledgeable and trustworthy. She helped us find a house that fits our needs. We are thankful for her expertise and services. We recommend her to anyone that is in search of a home and land to call their own.”
    Hamilton's · Buyer, WacoRealtor.com · Feb 2022

    Read more reviews on Zillow · Realtor.com · Google

    Excerpts quoted verbatim from public reviews; … marks omitted text. Ratings as shown on each platform, November 2026.

    Ready to get started?

    Whether you're buying your first acreage or selling a family ranch, Loni is a call away.

    Contact Loni